Rehearse the call before you walk in.
The training from three months ago has already evaporated. Role-plays at the cycle meeting are stressful. RepAmigo is a sparring partner the rep practices with alone — whenever they want, as many times as they want, on your own materials.
You spend €3,000 on a training day. Three months later nothing is left of it.
Not because the training was bad. Because a skill without practice disappears.
Between one training and the next, the rep has no one to practice with. The manager has forty people and a quarter to hit. The double visit happens once a quarter — and it never feels natural.
What is left is role-plays at the cycle meeting. Everyone watches. Everyone judges. Almost no one enjoys it — and you can tell from how people prepare for them.
No one is watching. No one is judging. No one remembers where you fumbled.
The rep opens a laptop in a hotel, at home, in the car before a visit. They talk to a doctor-avatar out loud. They slip up. They start over. They try a third time.
No audience of colleagues. No manager with a notepad. None of the embarrassment that makes role-plays feel artificial and impractical.
Four key moments for RepAmigo
Before the cycle meeting
You send the team out with an assignment: rehearse the new pitch before the meeting. On site you just verify, instead of practicing from scratch.
Count the hotel, the room, and travel times the number of people.
It does not make things up. It does not fill gaps. It does not go beyond the SmPC.
RepAmigo uses only the materials you give it — SmPC, deck, field objections. Always on-topic, no hallucinations.
This is not a chat with a "pretend to be a doctor" prompt. It is a closed environment built on your knowledge.
AI that praises everything is useless.
We know how it goes: "Great! Good idea!" — after a conversation that was weak.
RepAmigo scores four competencies on a 1–5 scale, with a rationale and a quote from the conversation. Feedback should be useful, not nice.
Did you take initiative, or just respond.
Did the doctor understand what you meant.
Did you answer, or dodge.
Did you address it, or ignore it.
Know the product before you rehearse.
Before stepping into a conversation with the avatar, the rep can ask the AI Expert about any aspect of the product and get a verified answer with a source reference.
AI grounded in your knowledge (RAG)
Only your materials — SmPC, decks, talk track, Q&A. Zero external sources, zero hallucinations.
Every answer with a source
Under each answer, a link to the exact piece of knowledge (e.g. "[5] Indications and dosing"). The rep knows where the information comes from.
Preparation before the simulation
First the rep asks questions and builds knowledge in the chat, and only then enters a full conversation with the avatar.
Compliance first.
Closed knowledge base
The avatar answers only from your documents. It does not generate indications beyond the SmPC.
Off-label claim control
You define a list of statements outside the SmPC. The system analyzes speech semantically — a paraphrase gets flagged too. Violations go into a report. This is a training tool; it does not replace medical supervision.
EU AI Act
Built for the requirements coming into force in August 2026. The rep knows they are talking to AI, knows what is being assessed, and can see the criteria.
GDPR
Data stays in the European Union. We do not record conversations — we store only transcripts, and they belong to you. Configurable retention. DPA on request.
WeCreo has worked for pharmaceutical companies for twenty-five years.
We knew this industry before we built this tool. We know what a cycle meeting looks like, why role-plays do not work, and what happens to product knowledge three months after a training.